Author of 'Designing Web Navigation' and 'Mapping Experiences'
We’ve been hearing such amazing things about Jim Kalbach’s strategy blueprint concept, we knew we had to bring him over for the leadership and strategy day at UX London. If you join his workshop, you won’t be disappointed.
Creating a Core Strategy with the UX Strategy Blueprint
Businesses typically view UX design as a tactical activity. More and more, however, companies are turning to UX as a source of strategic growth. As they do so, creating a design strategy and aligning it with business goals becomes essential. For many UX designers this represents a new challenge requiring an expanded skill set.
This workshop provides a solid background for understanding, building and communicating an effective UX Strategy. Through many examples, hands-on activities, and references to relevant literature, you'll learn about this emerging field that is critical to the future of UX.
- Critical look at what "strategy" is and isn't, and why we need a UX strategy
- A framework for understanding a core UX strategy and how to align with business goals
- Hands-on tools for consistently and repeatedly creating a UX strategy
- How to effectively communicate and advocate UX strategy
About Jim Kalbach
Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He has worked with companies such as eBay, Audi, SONY, LexisNexis, and Citrix. Before returning to the U.S. in 2013, after living for fifteen years in Germany, Jim was the co-founder of the European Information Architecture conferences. He also co-founded the IA Konferenz series in Germany. Jim plays jazz bass in jam sessions and combos in Jersey City, where he currently lives. Jim published his first full-length book, Designing Web Navigation, in 2007 and his second, Mapping Experiences, in 2016.